Before diving into recommendations, the AI Beauty Advisor first qualifies each shopper to ensure the most relevant experience. By asking a quick series of tailored questions—such as age range, gender identity, primary skincare concerns, lifestyle factors (e.g., exposure to sun or pollution), and current routine—the assistant builds a clear profile of the customer. It can even assess skincare knowledge levels (beginner vs. expert) and shopping intent (browsing vs. ready to buy).

With this information, the AI can fine-tune its guidance: offering beginner-friendly explanations for newcomers, high-performance formulations for advanced users, or simplified product bundles for time-pressed buyers. This qualification step ensures shoppers feel understood from the start—and increases the likelihood they’ll follow through with a purchase.