CASE STUDY

CASE STUDY

Rojal - Online Beverage Store Achieves 14% Increase in Sales with Selzee AI

Rojal - Online Beverage Store Achieves 14% Increase in Sales with Selzee AI

What is Selzee?

Selzee is an AI shopping assistant trained for your business that handles support and sells your products.

Company

Rojal is a modern Czech e-commerce store focused on selling alcoholic and non-alcoholic beverages.

Industry

Alcohol & Bar Supplies

AI that knows every single beverage you offer and can sell them as an expert?

Rojal - an online beverage store enhanced shopping experience with Selzee AI, increasing revenue coming from online sales by 13.7% in just first 2 months. Selzee assistant helps visitors choose the right alcohol, compares products instantly, and recommends the perfect drink for every occasion - boosting sales, satisfaction, and loyalty.

AI that knows every single beverage you offer and can sell them as an expert?

Rojal - an online beverage store enhanced shopping experience with Selzee AI, increasing revenue coming from online sales by 13.7% in just first 2 months. Selzee assistant helps visitors choose the right alcohol, compares products instantly, and recommends the perfect drink for every occasion - boosting sales, satisfaction, and loyalty.

14%

increment in online revenue

8x

Faster request resolution compared to human customer department.

Faster request resolution compared to human customer department.

19%

Increase in completed purchases.

The challenge

Shopping for alcohol online can be overwhelming. Customers face endless choices, unfamiliar labels, and uncertainty about what suits their tastes or events. Most give up or leave with unanswered questions. That’s where the AI Drink Advisor comes in—offering clarity, confidence, and convenience.

Shopping for alcohol online can be overwhelming. Customers face endless choices, unfamiliar labels, and uncertainty about what suits their tastes or events. Most give up or leave with unanswered questions. That’s where the AI Drink Advisor comes in—offering clarity, confidence, and convenience.

Personalized Alcohol Recommendations

Personalized Alcohol Recommendations

The AI Assistant helps shoppers quickly find the ideal bottle based on their preferences. Whether they’re looking for a sweet red wine, a smoky whiskey, or a light rum for cocktails, the assistant asks a few smart questions—like taste profile, budget, or occasion—and instantly recommends the best matches. No need to scroll through dozens of products. The result? A faster path to checkout and a more satisfying shopping experience.

The AI Assistant helps shoppers quickly find the ideal bottle based on their preferences. Whether they’re looking for a sweet red wine, a smoky whiskey, or a light rum for cocktails, the assistant asks a few smart questions—like taste profile, budget, or occasion—and instantly recommends the best matches. No need to scroll through dozens of products. The result? A faster path to checkout and a more satisfying shopping experience.

Smart Product Comparison

Smart Product Comparison

Choosing between two similar bottles? The AI can instantly compare products side-by-side—highlighting differences in origin, flavor notes, aging, alcohol content, awards, price, and even user reviews. It simplifies complex decisions and gives customers the confidence to buy without second-guessing.

Choosing between two similar bottles? The AI can instantly compare products side-by-side—highlighting differences in origin, flavor notes, aging, alcohol content, awards, price, and even user reviews. It simplifies complex decisions and gives customers the confidence to buy without second-guessing.

Occasion-Based Matching

Occasion-Based Matching

Not every drink suits every moment. That’s why the AI Assistant can recommend bottles based on the customer’s occasion. Whether it’s a gift, a wedding, a business dinner, or a quiet evening at home, the AI filters your inventory to suggest the most suitable options—making your store feel like a curated boutique, not a warehouse.

Not every drink suits every moment. That’s why the AI Assistant can recommend bottles based on the customer’s occasion. Whether it’s a gift, a wedding, a business dinner, or a quiet evening at home, the AI filters your inventory to suggest the most suitable options—making your store feel like a curated boutique, not a warehouse.

“Before launching the AI Assistant, we were dealing with dozens of repetitive customer questions every day. Now, Selzee handles them in seconds—allowing us to focus on growing the store. Our customers are happier, and support runs like clockwork.”

Jaroslav Habarta

CEO, eshop.rojal.cz

FAQs

How difficult is it to integrate the AI Drink Advisor into my online store?

How difficult is it to integrate the AI Drink Advisor into my online store?

How difficult is it to integrate the AI Drink Advisor into my online store?

Can the AI Assistant handle multiple languages and product types (e.g., wine, whiskey, rum)?

Can the AI Assistant handle multiple languages and product types (e.g., wine, whiskey, rum)?

Can the AI Assistant handle multiple languages and product types (e.g., wine, whiskey, rum)?

What kind of return on investment (ROI) can I expect?

What kind of return on investment (ROI) can I expect?

What kind of return on investment (ROI) can I expect?

Can you localize products for different countries?

Can you localize products for different countries?

Can you localize products for different countries?

Can you integrate with Shoptet / Prestashop / Shopify?

Can you integrate with Shoptet / Prestashop / Shopify?

Can you integrate with Shoptet / Prestashop / Shopify?

What if the agent cannot respond?

What if the agent cannot respond?

What if the agent cannot respond?

Can you limit what AI knows?

Can you limit what AI knows?

Can you limit what AI knows?

How does the pricing work?

How does the pricing work?

How does the pricing work?

Want an AI Bartender for your web?

Share your web with us and our team will prepare a demo for you!

Want an AI Bartender for your web?

Share your web with us and the team will get the demo ready!

Try your AI Drink Advisor
for free.

We will assist you with smooth onboarding.